Introduction & History
The multichannel commerce expert.
hybris provides a complete multichannel commerce software solution that integrates product content, commerce operations, and the extended channel to help retailers, manufacturers, and other businesses create a unified and seamless experience for their customers – from online, to in-store, to mobile and beyond.
Businesses are struggling to keep up as technology places more control in the hands of the consumer. Whether buyers are individuals or corporations, they want products and services on their terms, whether those relate to pricing, timing, or something else. And, they expect to get the same information, level of service, and buying experience regardless of which channel they use.
Without the proper infrastructure in place, creating a single unified voice across channels is simply too costly and time-consuming. This is where hybris can help.
About hybris.
Since the company was founded in 1997, hybris has been powering the global commerce operations of the world’s biggest retail and manufacturing brands, including: Adidas, Lufthansa, Douglas, Reebok, and Ericsson, to name just a few.
By enabling companies to create a powerful, consistent customer experience, hybris helps them drive company growth, differentiate from competitors, and reflect commitment to customers and the core principles behind their brand image.
Most importantly, hybris is delivering on this vision today. Unlike other vendors in the market, hybris offers a solution that is proven and battle-tested – one that consistently exceeds the expectations and goals of hybris customers worldwide.
Stop annoying your customers.
It’s all about setting the right expectations. If an item is out of stock, customers want to know that at the beginning of the transaction, not the end. If an item is no longer manufactured in blue, “blue” should not be an option on the product page. Giving customers the wrong information, or providing the right information at the wrong time, simply annoys them. The fact is, without consistent product data, you can’t offer a consistent e-commerce experience. hybris PCM is a comprehensive product content management platform that eliminates inconsistencies in product data by providing a single “system of record” for each product.
Enable effective collaboration among content owners
Aggregate product data from multiple sources
Streamline product content management workflows
Efficiently manage “long-tail” catalogs
Deliver information that is always accurate and up-to-date
Hybris PCM
Content, context, and control.
Managing your content can be one of the most challenging aspects of managing your commerce operations. Content provides context for your offerings – the right content can help seal the deal. Incorrect or unclear content can, however, have a negative impact on your brand and on sales. That’s why you need hybris Product Content Management (PCM) to help manage your content and business data – in all its complexity – and use it effectively to drive sales.
Enrich your product content
- Expand your product data with a variety of rich content such as videos, music, manuals, buyer guides, and much more.
- Go global with your content
- Support global expansion with sophisticated internationalization features including support for Arabic and Asian languages.
- Make the most of your digital assets
- Centrally manage all of your media assets and easily transform them to the desired output from a single source with the digital asset management (DAM) module.
- Improve content quality by validating data during import.
- Enable reliable reporting and visibility into product performance and customer activity.
- Protect your intellectual property
- Powerful granular privileges and access rights model, activity monitoring, attribute-specific restrictions, and centralized governance protect your valuable assets.
- Streamline workflows
- Improve content creation collaboration.
- Support transparent collaboration and sign-off processes with hybris workflow and collaboration.
- Be productive
- Simplify data loading tasks with the import cockpit and with sophisticated ETL tools for more complex data schemas.
- Streamline content management workflows to reduce costs with the product cockpit.
- Ensure fast data loads – even for millions of records – with multi-threading.
- Improve productivity with batch data loading.
- Deliver performance
- Manage millions of products without slowing performance with clustering for high performance.
- Support 24x7 systems with 99.95% availability.
